Our vision is to enable the highest levels of engagement in VR and AR.

A New Approach

Virtual (AR/VR) demands a new approach to interaction and interface.  Immersive Entertainment is pioneering a Virtual Engagement Platform (VEP) that will help drive the coming wave of virtual applications.


Virtual is Here

Virtual reality (VR) and augmented reality (AR) are poised to become the next major computing platform, according to Goldman Sachs Research.

The Promise

Virtual technologies transform the way we create, play and collaborate. They create a visceral, immediate experience unlike any other form of digital interaction.


The Challenge

The complexity and cost of development of AR/VR solutions presents a major barrier to adoption. Existing interface, storytelling and interaction approaches have failed to deliver desired engagement. Today’s software developers do not have the right tools to create truly engaging computer-generated VR/AR experiences.

The Opportunity

A significant opportunity exists to understand and improve user engagement in AR and VR. Enhanced engagement in AR and VR is beneficial, regardless of the application or the industry.


Immersive Entertainment is addressing these challenges with a comprehensive suite of solutions, including:

  • A social creation platform and marketplace (VEP) that supports creation and delivery of VR and AR solutions for consumers and businesses. The VEP is a proprietary social creation virtual platform powered by patent-pending technologies that drive increased user engagement in Virtual Reality and Augmented Reality using Affective Computing, Perceptual Computing, Artificial Intelligence and Machine Learning.
  • A family of consumer-facing “Sandbox” experiences
  • Core technologies that drive engagement on the platform